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Bunsei Kure, CEO

Introduction by Bunsei Kure, Representative Director, President & CEO

Our Vision, Mission & Values, or VMV as we call it in the company, were developed to help our people share a common set of values and a sense of direction as they go about their day-to-day work.

One vital function of our VMV framework is to make us all proud of what we do, to see the bigger picture and the very positive impact of how we, as one global team, contribute to society at large and I always make sure to push home this point to our people whenever I am talking with them at one of our many locations.

Competitors might work out how to copy our hardware or software one day, but it is almost impossible to copy a strong corporate culture which is why our Vision, Mission and Values, our VMV, is so crucial to our operations.

OUR VISION

RENESAS CREATES LEADING SEMICONDUCTOR SOLUTIONS THAT SPARK INNOVATION FOR A CONNECTED WORLD, BUILDING A TRUSTED BRAND WE CAN BE PROUD OF.

At Renesas, we make things - it’s part of our DNA to be inventive, innovative & creative. We’re providing solutions for our customers, who are all part of the connected world.

We create relationships of trust with customers and partners through our commitment, professionalism & high quality which ultimately creates the Renesas brand that we take so much pride in.

OUR MISSION
  1. DRIVE PROGRESS TOWARD A SAFER, HEALTHIER, GREENER AND SMARTER WORLD.
  2. DELIVER CREATIVE SEMICONDUCTOR SOLUTIONS AND SUPPORT THAT MEETAND EXCEED CUSTOMER EXPECTATIONS.
  3. STRENGTHEN OUR OFFERING TO CUSTOMERS IN FOCUS SEGMENTS THROUGH STRATEGIC PARTNERSHIPS, ALLIANCES AND ACQUISITIONS.
  4. DEVELOP A GLOBAL CULTURE THAT ENCOURAGES OPEN COMMUNICATION, COLLABORATION AND RESPECT FOR DIVERSITY.
  5. SEEK CONTINUOUS IMPROVEMENT IN EVERYTHING WE DO.

Our mission statements were created in synch with our business strategies and they act as a bridge between concrete, specific business strategies and our high-level Vision.

All mission statements place Customer Value at the core of our activities.

OUR VALUES
VALUES FOR GROWTH CUSTOMER CENTRICITY
CREATIVITY & IMAGINATION TECHNOLOGY & EXPERTISE APPRECIATION OF DIVERSITY
OWNERSHIP & INTEGRITY OPEN COMMUNICATION VALUE FOR LEADERSHIP

The seven Values, which also form the basis of our Global HR Appraisal system, are guidelines on “how” we fulfil our missions, on how we can keep Renesas on track to fulfilling our Vision.

VMV is the framework at Renesas outlining how we want to work, interact and communicate with one another, our customers and our local communities.

It explains “Who we are” and gives us a common Renesas identity, both as a global community and towards customers.

It guides “What we do” in terms of where the company is today, where we want to be and how we’ll get there

Finally, it shows “Why we do it”, giving everyone at the company a sense of achievement and pride.