Renesas Electronics America, IHS, Cisco, Rockwell Automation and EBN to Discuss Navigating the Changing Supply Chain Paradigm

March 20, 2012

SANTA CLARA, Calif., March 20, 2012 - As the electronics industry has experienced recently, the supply chain is more than just a "chain." It’s a complex web encompassing suppliers, OEMs and customers, and when disaster strikes, the impact touches all aspects of the supply chain ecosystem. The traditional just-in-time manufacturing approach is no longer sufficient for business continuity. The supply chain must be strong yet agile in the face of unexpected situations. Where is that balance of not too much, not too little, but "just right"?


A panel of electronics industry specialists will be discussing this question at DESIGN West, Tuesday, March 27, 2012 at 3:30 p.m. in the DESIGN West theater. Bolaji Ojo, EBN Magazine editor in chief, moderates a panel including representatives from Renesas Electronics America, IHS, Cisco and Rockwell Automation to discuss the challenges facing the electronics industry, different approaches to supply chain management and steps needed to achieve the paradigm shift.



The Supply Chain - Planning for the Unexpected

When: Tuesday, March 27, 3:30 p.m. PST
Where: DESIGN West Theater show floor theater


  • EBN, Bolaji Ojo, Editor in Chief
  • Renesas Electronics America, Ali Sebt, President and CEO
  • IHS, Dale Ford, Vice President, Electronics & Semiconductor Research
  • Rockwell Automation, Brad Phillips, Director, Strategic Sourcing
  • Cisco, Karl Braitberg, Vice President, Supply Chain Operations, Global Supplier Management


For more information on Renesas news, follow Renesas Electronics America on Twitter: For more information on DESIGN West, follow UBM on Twitter at @UBMDesign or at #ubmdesign.

Renesas Electronics America Inc. will also showcase its embedded semiconductor technologies at Embedded Systems Conference (ESC)/DESIGN West 2012 (booths #1507 and #1626), March 27-29, at the McEnery Convention Center in San Jose, Calif.

About Renesas Electronics Corporation

Renesas Electronics Corporation (TSE: 6723) delivers trusted embedded design innovation with complete semiconductor solutions that enable billions of connected, intelligent devices to enhance the way people work and live. A global leader in microcontrollers, analog, power,and SoC products, Renesas provides comprehensive solutions for a broad range of automotive, industrial, infrastructure, and IoT applications that help shape a limitless future.Learn more at us on LinkedIn, Facebook, Twitter, and YouTube.

The content in the press release, including, but not limited to, product prices and specifications, is based on the information as of the date indicated on the document, but may be subject to change without prior notice.