element14 Expands Partnership With Renesas Electronics Singapore Bringing New Microcontrollers, Development Tools, Discrete And Memory Devices To Asian Engineers

September 18, 2012

Singapore, September 18, 2012 — Renesas Electronics Singapore, a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), a premier supplier of advanced semiconductor solutions and the world’s leading microcontroller supplier, today announced their partnership with element14 (formerly Farnell), the first information portal, collaborative community and electronics store for design engineers and electronics enthusiasts, in distribution of Renesas’ next-generation products. element14 is the first and only high-service distributor to bring the latest Renesas microcontroller products and solutions to engineers in South Asia and Australia, conveniently stocked in its Asia-Pacific warehouses and available in any quantity for fast delivery. These products are accessible through multi-channel purchasing options in local language and currency, together with local technical support.


“Renesas Electronics is committed to delivering power-efficient solutions for a wide range of portable applications. element14’s expert support includes 24/5 technical support via phone, email and live chat, and its unique fusion of e-commerce and collaborative Community of over 110,000 registered members, allow us to reach out to a larger audience base across Asia and provide solutions for their electronic designs,” said  Jeffrey Soh, Director of Renesas Electronics Singapore.


“We were the first high-service distributor to stock Renesas’ new products for South Asia and Australia regions and have since worked closely to reduce design cycles by ensuring our customers get fast and easy access to Renesas’ new technologies. We are pleased to expand our partnership with Renesas and stock its latest series of next-generation products,” says Tim Wang, Regional Director - Supplier and Asset Management, element14 Asia Pacific. “Our unique multi-channel commerce capabilities allow customers to transact via e-commerce websites, telephone, e-procurement tools or in person at the store. Now, with our new multi-channel order history function, the customer’s order history is available to them online regardless of whether the order was made on the element14 website or via its other channels. This initiative provides a seamless ordering system and accelerates time-to-market for our customers.”


New products in the range include the latest Renesas 16-bit CISC 44DMIPS/32MHz MCU RL78 Series of ultimate-low-power microcontrollers (MCUs) featuring 66uA/MHZ power consumption, +/- 1 percent accuracy of on-chip oscillator and a unique power saving snooze mode that reduces current power consumption by 30 percent as compared to its earlier series. These 16-bit MCUs are suitable in application such as portable household appliances, healthcare devices, building management systems and industrial applications that require low power. The RL78 consists of product versions with 20 to 128 pins, and on-chip flash memory capacities from 2KB to 512 KB.


Also added is the Renesas Electronics next-generation RX200 Series of low-power mid-range MCUs. These are designed to provide greater scalability for embedded designers moving from 8- and 16-bit to 32-bit applications. The new MCUs combine high calculation performance with new low power requirements and safety capabilities (IEC 60730 compliant), and address the demand for MCUs of the same CPU core, allowing designers to scale the low-end to high-end market easily. Its superior architecture is well-suited for embedded applications in portable medical, sensors, industrial automation, small appliances, and meters.


In the analog and power devices such as Power MOSFETs, IGBTs, ICs and photocouplers, extensive product lineups are offered to support wide range of customer applications and functions demand.

element14 has consolidated the latest information to provide comprehensive microsites of technical knowledge and solutions specific to segments such as medical, wireless, industrial automation, robotics, and transportation, among others, available at http://sg.element14.com/applications


About Renesas Electronics Singapore Pte. Ltd.

A wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the world's number one supplier of microcontrollers, Renesas Electronics Singapore Pte. Ltd. is a premier supplier of advanced semiconductor solutions including microcontrollers, SoC solutions and a broad range of analogue and power devices for the South, South-East Asia and Oceania market. In addition to device sales, the company also provides design services including reference solutions, embedded systems and tools development.
For more information on Renesas Electronics Singapore, visit:
Website – www.sg.renesas.com
Facebook - www.facebook.com/RenesasSingapore
YouTube – www.youtube.com/user/RenesasPresents


The content in the press release, including, but not limited to, product prices and specifications, is based on the information as of the date indicated on the document, but may be subject to change without prior notice.