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Yoshihiko Awazu

Hello everyone, I am Awazu and in charge of R-Car digital marketing.

By the way, did everyone read the blog of “Customer Value of Automotive Business (Series 17): Introduction of R-Car Consortium・Proactive Partner Program” which I described last year? After publishment, Renesas got many contacts and account registration request for R-Car Market Place.

In that blog, I introduced R-Car Market Place as of one of 2020 Proactive Partner activity, but today, Renesas introduce R-Car Market place and content overview so that users can have a better understanding and make better usage of it.

1. What is R-Car Market Place?

R-Car Market Place is a new web infrastructure that will provide to Renesas customers a variety of easily accessible content, improve the efficiency of mobility system development, and shorten the development period. It has been sometimes not easy to obtain R-Car technical information and this could have been a blocker to customers' evaluation and development until now. To solve this issue, Renesas launched "R-Car Market Place" to reduce a lot the mandatory contracts lead time by introducing click-through.

In addition, Renesas prepared document, software and Proactive Partner evaluation software as a lineup to contribute to customer mobility system acceleration and convenience. Please refer to the document of “R-Car Market Place overview” and Press Release of “Renesas Shifts Mobility System Development Into High Gear With Its New Online Market Place for R-Car SoC”.

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Marketplace Contribution for Customer Development

2. Content introduction

Next, let me introduce available actual content. One of the contents consists of Renesas' contents, and the other consists of Renesas and Partner collaboration contents. Renesas content is mainly software packages and hardware manuals. As mentioned in Chapter 1, the traditional delivery flow requires a very long lead time, especially for software but by using R-Car Market Place, the latest software packages will be immediately available. Partners created a download / request pages to provide their own content, and to use this Market Place as a starting point to obtain various solutions. In addition, Renesas have also posted a variety of collaboration solution videos. Renesas will continue to update these contents so that the latest versions are always available. For details, please refer to below figure.

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R-Car Market Place Overview

3. Hot topics

As the hot topics, Renesas created new relationship between R-Car Market Place and Winning Combinations. Winning Combinations can reduce BOM costs and shorten development time by combining our strengths in SOC with analog products as the optimal reference system. R-Car Market Place provides easy access to the latest Winning Combo solutions in addition to essential content such as hardware manuals, so R-Car users can accelerate the mobility system development’s “Easy to Start”.

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R-Car Market Place screenshot

4. Web infrastructure collaboration

In this chapter, I explain three web infrastructures that are interconnected with the R-Car Market Place and help R-Car users in the efficiency of mobility system development and in shortening development time.

  1. Solution Matching System
    Solution Matching System provides the latest Proactive Partner technical information and enables quick searches. For example, R-Car users can search for "partners who support Android in China", then display the partners who match search criteria and R-Car users can easily compare the differences skills among the partners. In this way, R-Car users can consider and select the best solution for their focus area.
  2. Educational Program (Renesas Blog)
    Educational Program provides webinar content that can be easily accessed at any time. Educational Program prepares the curriculums designed to help you better understand the R-Car system deeply and immediately.
  3. Engineering Community (Renesas Blog)
    Renesas also enhance the infrastructure for technical support, utilizing open communities and pursuing new usability. Engineering Community includes 3 sites. “eLinux" provides NDA-less content, and "Renesas Rulz" is a forum for R-Car users to exchange information and conduct QA. and finally, "Knowledge Base" contains R-Car FAQs for helping mobility system development.

5. Finally

How about this blog? If you get interested in R-Car Market Place, please access below URL and apply for and utilize this web infra for your mobility system development.
 - Apply from here

Renesas keep supporting R-Car users through R-Car Market Place. If you have any question, please sent e-mail to R-Car Market Place mail address.
<r-car-market-place@lm.renesas.com>

6. Related URL

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