Visit Booth #835 at SID 2011 for Highlights on 3D, Touch, On-Cell and LED Backlighting Technologies
17 May 2011
SANTA CLARA, Calif., May 17, 2011 — NEC LCD Technologies, Ltd. (NLT), together with Renesas Electronics America Inc., its sales and marketing channel in the Americas, today announced the introduction of two new 7.2-inch 3D color thin film transistor (TFT) LCD modules for industrial display applications, the NL8060BH18-01 and NL8060BH18-02. The modules incorporate NLT's proprietary HDDP (horizontally double-density pixels) technology and are targeted for use in a variety of industrial applications such as 3D CAD/CAM, technical/user manuals, broadcasting, mapping, and topography applications. The 7.2-inch HDDP modules will be on display in Renesas Electronics America’s booth (#835) at Society of Information Display (SID) 2011 in the Los Angeles Convention Center, May 17-19.
Conventional LCDs are based on square pixel arrangements, with RGB sub-pixels distributed in vertical stripes and two pixels necessary to display a 3D image, cutting the display’s horizontal resolution in half. NLT's HDDP technology with lenticular lens RGB sub-pixels are rotated 90 degrees and divided to achieve double-density resolution, making it possible for 2- and 3-dimensional images to be displayed simultaneously on the same screen without the need for 3D glasses. When the information displayed for each eye differs slightly (one image for the left and a slightly different image for the right) the image is perceived as 3D.
A common issue with 3D displays is 3D cross talk, which occurs when the human visual system mixes left-eye and right-eye information, causing the 3D effects to be limited or decreased. NLT’s HDDP 3D technology results in displays with low levels of overall 3D cross talk, around 7 to 8 percent. The displays have a wide 3D viewing area, and images are easily viewed because of the low levels of cross talk.
"Most of us are familiar with the use of 3D imaging in gaming systems to create excitement and drama for the viewer experience. However, the two HDDP 3D displays we are introducing from NLT are designed for higher-end industrial applications requiring 3D performance to more clearly illustrate or highlight variations in details, such as those in CAD/CAM drawings or even technical manuals, and more closely replicate the actual device or activity being illustrated," said Dr. Shigehiko Satoh, Vice President, Display Business Unit, Renesas Electronics America. "Application of NLT's 3D technology to an industrial device puts the user ‘inside’ the event or product and creates an entirely different user experience of a device, event or activity."
Additional Product Features
|Size/Resolution||7.2-inch SVGA (800 x 600)||7.2-inch SVGA (800 x 600)|
|Brightness||400 cd/m2||400 cd/m2|
|Input Signal||LVDS (6/8-bit)||LVDS (6/8-bit)|
|Availability||Now sampling||Sampling June 2011|
Renesas at SID 2011
Renesas Electronics America in conjunction with NEC LCD Technologies will showcase a full lineup of innovative LCD technologies during Society for Information Display's Display Week, May 17-19, at the Los Angeles Convention Center. Throughout the week in booth #835, the companies will highlight more than 30 LCD modules, ranging from 3.5 inches to 21.3 inches, optimized for a variety of applications, including industrial/test and measurement, medical and gaming systems, and emerging segments such as 3D, touch panel and color enhancements.
Representatives from NEC LCD Technologies will present three poster presentations on Thursday, May 19, from 4:00 to 7:00 p.m. in the West Exhibit Hall B of the Los Angeles Convention Center. Topics include:
- A High-Resolution Multi-View 2D/3D Display with HxDP Arrangement and Its Optical Characterization, by Koji Shigemura
- Analysis of Temperature Dependence of 3D Viewing Space for Autostereoscopic Display, by Wu Di
- Novel Lenticular-Lens Fabrication Method on Glass by Using Ink-Jet Printer, by Jin Matsushima
About Renesas Electronics America's Display Business
Renesas Electronics America is the exclusive representative in the Americas of NEC LCD Technologies, a leading supplier of innovative LCD products for industrial applications. With an extensive lineup of 2.7- to 22.5-inch AM-LCD modules and a network of distributors and value-added partners (VAPs), Renesas Electronics America provides complete display module solutions from NEC LCD Technologies to the industrial, medical and high-end monitor market. In addition to modules based on NEC LCD Technologies' SFT for ultra-wide viewing, Renesas Electronics America also offers LCD modules that include ultra-high resolutions, wide temperature ranges, high contrast ratios, rich color gamuts, backward compatibility, LED backlights, and transflective viewing for use in diverse lighting environments.
Renesas Electronics America and NEC LCD Technologies are committed to delivering innovative, high-performance, eco-conscious LCD solutions that address the diverse size, power and high image-quality needs of their industrial, medical and high-end monitor customers. Based on technologies developed by NEC LCD Technologies, the LCD modules are optimized and designed for a range of applications, including portable and fixed medical equipment, test and measurement devices, instrumentation equipment, point-of-sale systems, gaming systems, global positioning systems, radio-frequency identification devices and barcode scanners.
Additional information about these LCD display products, manufactured by NEC LCD Technologies and exclusively represented by Renesas Electronics America in the Americas, can be found at http://www.nec-lcd-am.com/.
About Renesas Electronics America Inc.
Renesas Electronics America Inc., headquartered in Santa Clara, California, is a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the world's number one supplier of microcontrollers and a premier supplier of advanced semiconductor solutions including microcontrollers, SoC solutions, and a broad range of analog and power devices. In the Americas, Renesas Electronics America markets and sells industrial-type active-matrix LCD modules from NEC LCD Technologies, Ltd., a global leader in innovative display technologies. More information about the products offered by Renesas Electronics America can be found at www.renesas.com.
The content in the press release, including, but not limited to, product prices and specifications, is based on the information as of the date indicated on the document, but may be subject to change without prior notice.