Demonstrations in Booth #237 to Focus on Industrial, Medical and Other Applications

May 24, 2010

SANTA CLARA, Calif., May 24, 2010 – Renesas Electronics America Inc., in conjunction with NEC LCD Technologies, Ltd., today announced that they will showcase more than 30 LCD modules, ranging from 1.9-inches to 22.5-inches in size, at Society for Information Display’s (SID) Display Week 2010 exhibition (booth #237), May 25-27 at the Washington State Convention Center in Seattle. NEC LCD Technologies, Ltd. Is a leading supplier of innovative liquid crystal display (LCD) products for industrial applications. Renesas Electronics America (formerly NEC Electronics America) is the exclusive representative of NEC LCD Technologies Ltd. with responsibility for sales, marketing and technical support in the Americas. Using a network of sales representatives, distributors and value-add partners (VAPs), Renesas Electronics America provides complete display solutions for the industrial, medical and high-end monitor markets.

Demonstrations Showcase Technology and Product Innovations

The LCD lineup at Display Week 2010 will showcase emerging display technologies, such as horizontally double-density pixel (HDDP) technology with a lenticular lens, which enables 2D and 3D images to be displayed simultaneously on the same screen, at the same resolution—without requiring the use of special glasses. An in-cell touch panel with embedded capacitive-touch functionality to improve the display’s viewability, even in bright outdoor lighting conditions, also will be demonstrated. NEC LCD Technologies also has developed an integrated color-enhancement technology that delivers color reproduction that is comparable in color intensity to the original video source, without tint or color variance and with minimal increase in power consumption. Featured product demonstrations include:

3D and emerging technology

  • Trio of 3D LCD modules in 3.1-, 7.2- and 12.1-inch sizes
  • 3.5-inch in-cell touch panel display
  • E-paper display in 1.9-inch and A4-international standard paper sizes
  • 15-inch LCD module featuring color-enhancement technology

LCDs for mobile medical, industrial and gaming applications

  • Five LCD modules ranging in size from 2.7-inches to 4.3 inches and offered in QVGA, WQVGA , WVGA and QHD resolutions

LCD modules with long-life LED backlight systems

  • Nine LCD modules ranging from 6.5 inches up to 15 inches in size and offered in multiple resolutions, including VGA, SVGA, WVGA, XGA and WXGA
  • In addition to 70-thousand-hour LED backlights, four of the modules on display incorporate high bright backlight systems with brightness of 800 cd/m2 or greater providing customers an LED display that is useable in high ambient-light environments

LCD modules optimized for high ambient-light environments

  • Three mid-size display modules featuring NEC LCD Technologies’ proprietary ST-NLT technology, which boosts the display backlight's light utilization efficiency and minimizes the surface reflection of ambient light to reproduce vibrant images, even in bright outdoor light
  • Two mid-size modules featuring the company’s SR-NLT technology, which uses the displays’ reflective properties and ambient light as the primary light source, reducing power consumption for battery-operated mobile applications

Portrait and large-size LCD modules

  • Three display modules optimized for portrait viewing: a 5.7-inch VGA, 8.4-inch VGA and 12.1-inch XGA LCD modules
  • Three large-size LCD modules (15.3-inch WXGA, 22.5-inch WUXGA and 21.3-inch 3M pixel color LCD modules), all feature NEC LCD Technologies’ SFT technology for high-end industrial monitor and medical applications

Renesas Electronics America and NEC LCD Technologies are committed to delivering innovative, high-performance, eco-conscious LCD solutions that address the diverse size, power and high image-quality needs of their industrial, medical and high-end monitor customers. Based on technologies developed by NEC LCD Technologies, the LCD modules are optimized and designed for a range of applications, including portable and fixed medical equipment, test and measurement devices, instrumentation equipment, point-of-sale systems, gaming systems, global positioning systems, radio-frequency identification devices and barcode scanners.

In addition to the product demonstrations in the booth, NEC LCD Technologies will present a technical paper, “Touch-Panel Embedded IPS-LCD with Parasitic Current-Reduction Technique,” Thursday, May 27, at 9:00 a.m. (Session 45).

Additionalinformation about these LCD display products, manufactured by NEC LCD Technologies, Ltd, and exclusively represented by Renesas Electronics America Inc. in the Americas, can be found at http://www.nec-lcd-am.com/

About Renesas Electronics America Inc.

Renesas Electronics America Inc., headquartered in Santa Clara, California, is a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the world's number one supplier of microcontrollers and a premier supplier of advanced semiconductor solutions including microcontrollers, SoC solutions, and a broad range of analog and power devices. In the Americas, Renesas Electronics America markets and sells industrial-type active-matrix LCD modules from NEC LCD Technologies, Ltd., a global leader in innovative display technologies. More information about the products offered by Renesas Electronics America can be found at www.renesas.com.


The content in the press release, including, but not limited to, product prices and specifications, is based on the information as of the date indicated on the document, but may be subject to change without prior notice.

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