February 11, 2015

Dusseldorf, February 11, 2015 — Renesas Electronics Europe, a premier provider of advanced semiconductor solutions, is pleased to announce that it has awarded its partner, SEGGER, the status of Global Platinum Alliance Partner.

The Renesas Alliance Partner Program, comprising more than 800 companies, aims to increase the synergy between customers, third party partners and Renesas. It allows designers to quickly find qualified design consultants, programming houses, tool vendors and manufacturing companies, providing faster time to market and an extension of their own design and development resources and expertise.

Awarding the status of Global Platinum Alliance Partner to SEGGER recognises its long-term strategic relationship with both Renesas and its customers. It is based upon proven RTOS and middleware, RTOS-aware debugging capabilities and fast production tools, all supporting a wide range of Renesas microcontrollers, microprocessors and application-specific devices around the world.

Steve Norman, Core Marketing Manager at Renesas Electronics Europe, said, "We welcome SEGGER to the very select group of companies with Renesas Global Platinum Alliance Partner status. Every embedded developer needs a set of quality tools for creating reliable application software, then getting it onto their target. This is what SEGGER has consistently delivered to our customers over many years."

Harald Schober, Director of Sales and Marketing at SEGGER, said, "We are excited and very honoured to be a Global Platinum Alliance Partner for Renesas. The market considers us "The Embedded Experts," with more than two decades of service. All the knowledge and experience our engineering team has gained over this long period has been invested in the right products at the right time, thus matching the needs of our partner Renesas right away. Our new status motivates us to work even more closely with Renesas – we take the responsibility to support Renesas and the market to ensure a smooth design flow when using the excellent MCUs built by Renesas - now and in future."

Further information is available at: http://bit.ly/1rLnE1p



SEGGER Microcontroller develops and distributes hardware and software development tools as well as software components for embedded systems. An "embedded system" is one in which a microprocessor and associated components are incorporated into a device helping to accomplish difficult and complex tasks in products such as cell phones, medical instruments, instrument clusters, measurement instruments, satellite radios, digital cameras etc.
SEGGER was founded in 1997, is privately held, and is growing steadily. Based in Hilden with distributors in all continents and a local office in Massachusetts, SEGGER offers its full product range worldwide.

SEGGER software products include: embOS (RTOS), emWin (GUI), emFile (File System), emUSB (USB host and device stack), embOS/IP (TCP/IP stack) and emSecure (authentication by digital signature). With the experience in programming efficiently on embedded systems, SEGGER created highly integrated, cost- effective programming and development tools, such as the Flasher (stand-alone flash programmer) and the industry leading J-Link/J-Trace emulator.
SEGGER cuts software development time for embedded applications by offering affordable, high quality, flexible and easy-to-use tools and software components allowing developers to focus on their applications. Find out more at http://www.segger.com.


About Renesas Electronics Europe

Renesas delivers trusted embedded design innovation with complete semiconductor solutions that enable billions of connected, intelligent devices to enhance the way people work and live – securely and safely. As the number one global supplier of microcontrollers, and a leader in A&P and SoC products, Renesas provides the expertise, quality, and comprehensive solutions for a broad range of Automotive, Industrial, Home Electronics (HE), Office Automation (OA) and Information Communication Technology (ICT) applications to help shape a limitless future.

Renesas Electronics Corporation was established in 2010 and is headquartered in Japan.With over 800 hardware and software alliance partners worldwide, it has the industry’s largest local support network. Renesas Electronics’ European structure is comprised of three business units – the Automotive, the Broad-based and the Industrial Solution Business Unit.

Further information about Renesas Electronics Europe is available at at www.renesas.com

Renesas Electronics Europe is also on social media at http://twitter.com/Renesas_Europe, http://facebook.com/RenesasEurope and http://youtube.com/RenesasPresents.

The content in the press release, including, but not limited to, product prices and specifications, is based on the information as of the date indicated on the document, but may be subject to change without prior notice.