IDT Capacitive Button Controller Provides the Gionee S606 Mobile Phone with Ultra-Low Power Consumption, Faster Time-to-Market and an Enhanced User Interface
January 5, 2010
SAN JOSE, Calif., January 5, 2010 — IDT® (Integrated Device Technology, Inc.; NASDAQ: IDTI), a leading provider of mixed signal semiconductor solutions that enable the digital media experience, today announced that the IDT PureTouchTM capacitive touch controller has been selected by Gionee Communication, a leading China handset provider, for use in its slider-style mobile phone. Gionee selected the IDT touch solution because of its ultra-low power consumption, analog architecture and easy customization.
Moreover, through its streamlined system design, the IDT PureTouch controller was able to help Gionee improve time-to-market for its S606 mobile phone. IDT touch solutions also offer increased user interface flexibility by giving designers several implementation formats, including button, slider and scroll options.
“IDT is pleased to be chosen by Gionee for its latest mobile phone. Gionee recognizes the important advantages that IDT PureTouch technology can provide in today’s consumer devices,” said Alvin Wong, general manager of the IDT Advanced User Interface group. “Improving the user’s experience is critical in a competitive market, and IDT technology is helping enable this by replacing the traditional mechanical buttons with an easy-to-use touch interface.”
“IDT PureTouch capacitive sensing technology allows us to provide intuitive interface solutions for next-generation mobile devices with best-in-class usability and a stylish design. The addition of the IDT PureTouch capacitive interface solution to our latest mobile phone will keep us at the forefront of the industry,” said Qiu Han, project manager at Gionee Communication. “We are very satisfied with the local technical support from IDT in helping us design a new mobile phone in line with our time-to-market requirements.”
IDT is a leading provider of touch controller solutions for consumer, commercial and industrial applications. The IDT PureTouch portfolio of capacitive touch controller devices offers an integrated touch controller that combines the functionality of multiple discrete components into an optimized application-specific solution. The IDT touch technology focuses on reducing board space and improving power consumption, as well as providing enhanced sensory feedback. For additional information on IDT touch solutions, visit www.idt.com/go/touch.
About Gionee Communication
Gionee Communications Equipment Co., Ltd. (Gionee) is a leading provider of mobile phone solutions, products and services to China's domestic market. Headquartered in Shenzhen, China, Gionee achieved the double license of manufacturing GSMand CDMAhandsets in May, 2005. For more information, please visit www.gionee.com
With the goal of continuously improving the digital media experience, IDT integrates its fundamental semiconductor heritage with essential innovation, developing and delivering mixed signal solutions that solve customer problems. Headquartered in San Jose, Calif., IDT has design, manufacturing and sales facilities throughout the world. IDT stock is traded on the NASDAQ Global Select Stock Market® under the symbol “IDTI”. Additional information about IDT is accessible at www.IDT.com.
IDT, the IDT logo and PureTouch are trademarks or registered trademarks of Integrated Device Technology, Inc. All other brands, product names and marks are or may be trademarks or registered trademarks used to identify products or services of their respective owners.