Renesas Launches Product Longevity Program to Ease Supply Management for Customers with Long-Lifecycle Products

Easy-to-Use Online Environment Allows Customers to Select and Manage Product Supply with Assurance

21 Jan 2014

TOKYO, Japan, January 21, 2014 — Renesas Electronics Corporation (TSE: 6723), a premier provider of advanced semiconductor solutions, today introduced a product longevity program (PLP) to communicate the stable, long-term supply and support of Renesas products. The PLP will cover over 5,000 of Renesas products, including microcontrollers (MCUs), mixed-signal ICs, and power semiconductor devices, for automotive, industrial, and other applications for which long-term product availability is required.


“At Renesas, we take pride in providing strong product support and communicating with our customers to help them manage their products with confidence,” said Manabu Kawashima, Senior Vice President, Renesas Electronics Corporation. “The PLP extends this support into a broader program that will help customers working in markets with long product life cycles to select Renesas products with comparable long product life cycles.”


Renesas PLP sets up three product supply period patterns: one for products to be supplied for minimum of 10 years, one for those to be supplied for minimum of 15 years, and one for those to be supplied for periods of 20 years or more. These periods begin either in January 2014 for products already in mass production or at the point the product is registered in this program for products whose mass production will start in the future. For each product, Renesas will provide both product status information and the planned supply period on the company's web site, enabling easy management of existing product lines and new supply selections.


For markets where equipment development requires a long life cycle, such as automotive and industrial equipment, a long-term supply of components is one of the most important aspects of the customers' product selection. The Renesas PLP demonstrates the company's strong commitment to providing enhanced supply stability and to create an environment that allows customers to easily select Renesas products with assurance based on the information available on the Renesas web site.


Renesas plans for the PLP to cover over 5,000 of the company's products, and intends to add product information on its web site on an ongoing basis. 


About Renesas Electronics Corporation

Renesas Electronics Corporation (TSE: 6723) delivers trusted embedded design innovation with complete semiconductor solutions that enable billions of connected, intelligent devices to enhance the way people work and live. A global leader in microcontrollers, analog, power, and SoC products, Renesas provides comprehensive solutions for a broad range of automotive, industrial, infrastructure, and IoT applications that help shape a limitless future. Learn more at Follow us on LinkedIn, Facebook, Twitter, and YouTube.

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