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Business Strategy
Stock Code:6723
Reinforce MCU business as a profit generating business
- World No.1 MCU supplier with 27% market share* (CY2011)
- Core strengths are outstanding quality and world-class low power consumption
- Achieved world's lowest power consumption by using 40nm process technology
- Lead the world by developing flash MCU with cutting-edge 40nm process
- Achieved world’s lowest power consumption with 40nm process
- Leverage our world leading strength and aim to establish a solid presence in growing markets including smart society and emerging countries
- Promote further growth and reinforce MCU business as a profit generating business
*Source - IHS iSuppli Competitive Landscaping Tool (CLT)
Expand Analog & Power Devices business
- World-leading low-voltage power devices, contributing to efficient power use of various applications
- Enhance competitiveness of high-voltage power devices for automotive and industrial equipment
- Reinforce new business; "Smart Analog" products combining MCU and analog devices
- Aim to expand sales of Analog & Power Devices by offering solutions together with world's No.1 MCU
In the SoC business, focus on social/industrial infrastructure and mobile markets
- Advantages are technologies for connections to the cloud computing, high-speed wireless communication, and cryptographic
- Concentrate resources on cloud computing infrastructures where steady demand is expected, as well as industrial equipment interfaced with cloud
- Realized the worldʼs smallest LTE mode and module for next generation wireless communication
- Realized worldʼs smallest LTE(DBB*1)
- Integrated an LTE modem (DBB) and an application processor (APE) into a single chip with 28nm process
- Pursue a leading position in the cloud computing and connected devices market
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